A Full Campaign and Tracking Rebuild for a Multidisciplinary Clinic

Paid media

Summary

Revamp Wellness is a multidisciplinary health clinic in Langley, BC, offering physiotherapy, chiropractic care, massage therapy, and orthopedic services. The clinic uses the Jane App platform for online booking and patient management.

Explore Agency was brought in to audit and restructure the clinic’s underperforming Google Ads account, rebuild conversion tracking to work across the Jane App platform, and launch new service-specific campaigns designed to generate qualified patient leads at a sustainable cost.

Testimonial

Revamp Wellness

“Explore Agency completely rebuilt our Google Ads from the ground up. They fixed our tracking, separated our services into proper campaigns, and the results were immediate. We went from not knowing what was working to seeing exactly where our bookings were coming from. The difference was night and day.”

Jake Baker

Owner, Revamp Wellness

Challenge

Revamp Wellness had an existing Google Ads account that was not delivering results. All services were grouped into a single campaign with no proper keyword structure, making it impossible to control budgets or measure performance by service line. Territory settings were misconfigured, and the semantic core was missing.

On top of the structural issues, conversion tracking was broken. The clinic uses Jane App for online booking, which operates on a separate domain. Cross-domain tracking had not been implemented, meaning conversions were not being recorded accurately and the main website was appearing as a referral source, distorting the data. Without reliable tracking, there was no way to know which campaigns, keywords, or services were actually generating bookings.

Solution

Explore Agency began with a full audit of the existing Google Ads account and website, identifying the structural and tracking issues that were undermining performance.

All active campaigns were paused and replaced with four new service-specific campaigns: physiotherapy, massage therapy, chiropractic, and orthopedics. Each campaign was built around its own semantic core with keywords grouped by intent and unique ad copy tailored to each service.

Conversion tracking was rebuilt from scratch using Google Analytics cross-domain tracking, resolving the Jane App limitations. The main domain was blocked from appearing as a referral, and full tracking continuity was established across both domains so that every booking could be accurately attributed to the campaign and keyword that generated it.

Campaigns were geo-targeted to Langley and surrounding areas, with daily optimization focused on bid control, keyword cleanup, and reducing wasted spend.

Results

In the first month after the restructure, the campaigns generated a strong volume of conversions at a significantly reduced cost per conversion, representing over a 300% improvement compared to the previous campaign setup using the same tracking structure. The performance carried into the second month, confirming that the improvement was sustainable rather than a one-time spike.

The combination of service-specific campaign structure, intent-based keyword grouping, and accurate cross-domain tracking gave the clinic clear visibility into which services were generating bookings and at what cost, enabling data-driven budget decisions for the first time.

Book a Discovery Call

FAQ

Common Questions, Clear Answers

How can restructuring a Google Ads account improve results for a health clinic?
When all services are grouped into one campaign, there is no way to control budgets, test messaging, or measure performance by service. Separating campaigns by service line allows each one to be optimized independently, improving lead quality and reducing wasted spend.
Why is cross-domain tracking important for clinics using booking platforms like Jane App?
When the booking system runs on a different domain than the main website, conversions can be lost or misattributed without cross-domain tracking. Fixing this ensures every booking is accurately tied to the campaign and keyword that generated it, enabling informed optimization decisions.
How does service-specific targeting help a multidisciplinary clinic?
A patient searching for massage therapy has different intent than someone looking for chiropractic care. Dedicated campaigns for each service ensure the ad copy, keywords, and landing experience match the specific need, improving click-through rates and conversion quality.
What did Explore Agency achieve for Revamp Wellness?
After a full account restructure and tracking rebuild, the campaigns generated a strong volume of conversions in the first month at a fraction of the previous cost per conversion, a 300% improvement over the previous setup. Performance sustained into the second month, confirming the long-term value of the restructure.