Marketing for Criminal Defence Law Firms
Be the First Call After an Arrest.
We help criminal defence firms turn urgent search moments into signed retainers, any time of day or night.
Geo-exclusive partnerships available.
Marketing that pays for itself.
Seven years building lead systems for criminal defence law firms. The numbers below are client outcomes, not agency milestones.
- 2019
- Established
- $100M+
- Client-Generated Revenue
- 50+
- Clients
- 12+
- Awards
What's getting in the way of growth.
Most criminal defence firms aren't short on demand. They're short on control over where it comes from.
Arrests Don't Happen on a Schedule
Someone searching for a criminal defence lawyer is often doing it from a jail cell or a police station at 3 a.m., not during business hours.
Search Intent Is Panicked, Not Patient
People in this situation want an answer immediately, and a slow-loading page or unclear number costs you the call.
Competitors Bidding on Your Name
Other firms in this space often bid on branded search terms, so protecting your own name in search can be as important as targeting new keywords.
Case Types Range Widely in Value
A DUI inquiry and a serious felony inquiry need very different campaign treatment, but many firms run one generic ad for both.
Turning Urgent Searches Into Signed Retainers.
- Daily campaign optimization
- Track every dollar to signed retainers
- Shift budget to what's working
- Show up the moment someone searches after an arrest
- Revenue
- $1.4M
- Avg ROAS
- 3.75×
- Ad Spend
- $373K
+19% vs last quarter
↑ from 2.53× baseline
last 5 months
March
Revenue: $235K
Ad Spend: $68K
Campaign Opportunities
Built Around the Charges You Want More Of.
Every criminal defence firm is different. We build your campaigns around the charge types, case values, and service area that actually drive revenue for you, not a generic defence offer.
Don't see your charge type? It's still a fit - the model is the same.
Criminal Defence Services We Can Promote
- DUI/DWI Defence
- Drug Charges
- Assault Charges
- Domestic Violence Defence
- White-Collar Crime
- Federal Charges
- Juvenile Defence
- Expungement Services
Case Studies
Built to create measurable momentum.
Viguiliouk Law
Stonebridge Tax Resolutions
Stonebridge Tax Resolutions
Turning complex CRA services into a clearer digital experience.
GreenValley Flooring
GreenValley Flooring
FCP Dermatology
Dearborn West Dental
Automatic Masonry
Abacus Furniture
Why criminal defence firms work with us.
Five things that change how your marketing runs, not just who runs it.
Data-driven, not guesswork
Every campaign is built on the same processes and reporting we use to run our own marketing.
Full-funnel support
Branding, website, Google Ads, Meta Ads, SEO, and local SEO - under one roof, not five vendors.
Geo-exclusive partnerships
We never work with a competing criminal defence firm in your service area.
No long-term contracts
We earn the renewal every month with results.
Built for criminal defence, not repurposed from retail
Campaigns account for round-the-clock urgency, brand protection, and retainer-driven conversion - not just clicks.
- Book a Discovery Call
Ready to see what this looks like for your business?
Fifteen minutes, your service area, and an honest read on what is worth doing first.
Powering the world's best teams.
From startups to public companies, we partner with teams who care about real, sustainable growth.
FAQ
Common Questions, Clear Answers
What does Explore Agency actually do for criminal defence firms?
We build full-funnel marketing for criminal defence firms - Google Ads, SEO, landing pages, local search, and call tracking - so urgent searches turn into signed retainers.
Most of our inquiries come in outside business hours. Can you handle that?
Yes. We build campaigns and call tracking designed around round-the-clock search behaviour, since arrests and urgent legal needs don't wait for office hours.
Other firms bid on our name in search. Can you protect that?
Yes. We can build campaigns that defend your branded search terms, so competitors bidding on your firm's name don't quietly take your own clients.
Is Google Ads worth it for a criminal defence firm?
It usually is, since people searching after an arrest are almost always ready to retain counsel quickly. Results depend on tight targeting, fast landing pages, and ongoing optimization.
Ads or SEO - where should we start?
If you need retainers now, paid search moves faster, especially for urgent searches. SEO builds steadier, lower-cost visibility over time. Most criminal defence firms run both.
What's a realistic marketing budget for a criminal defence firm?
It depends on your market, competition, and the charge types you want to grow. We'll recommend a number based on your goals and case value targets.
Will you also work with another criminal defence firm in our area?
No. We offer geo-exclusive partnerships, so we won't take on a competing criminal defence firm in your service area.
Still have questions?
We're here to help you build a marketing system that actually drives revenue.
Contact Us