First-Page Rankings and Consistent Leads Through Paid and SEO

Website
Paid media
SEO

Summary

Automatic Masonry is a masonry contractor serving Toronto and the Greater Toronto Area with over 30 years of experience. The company specializes in brick repair, chimney rebuilds, exterior restoration, commercial masonry, repointing, flagstone, block work, and heritage restoration.

Explore Agency partnered with Automatic Masonry to build the company’s entire digital presence from the ground up — including a new website, paid advertising campaigns across Google and Meta, and a full SEO and local SEO strategy designed to establish long-term organic visibility in the competitive GTA masonry market.

Testimonial

Automatic Masonry

“Explore Agency has been a great partner for our business. They built us a strong website, handle our advertising, and are always looking for ways to improve results. The team is easy to work with and keeps us in the loop on how things are going.”

Mario Mazzullo

Owner, Automatic Masonry

Challenge

Masonry is a trade-heavy industry where most contractors rely on word of mouth and referrals to generate work. Automatic Masonry had decades of hands-on experience and a strong reputation among past clients, but the company’s digital presence wasn’t set up to capture the growing number of homeowners and property managers searching online for masonry services.

Without a website built for lead generation or a structured approach to paid and organic search, the company had limited ability to show up where potential clients were looking. In a market where competitors were already investing in paid search and local SEO, the lack of a conversion-focused digital strategy meant Automatic Masonry was missing a significant share of high-intent leads across the GTA.

The company needed a full digital build — not just a new website, but a complete system covering paid acquisition, organic search visibility, and local discovery — to start competing for qualified leads at scale.

Solution

Explore Agency started by building a conversion-focused website for Automatic Masonry, structured around each of the company’s core service lines and the key GTA locations they serve. The site was designed to clearly communicate expertise, showcase completed work, and provide a straightforward path to requesting a free estimate.

On the paid media side, campaigns were launched across Google and Meta. Google campaigns targeted high-intent searches from property owners actively looking for masonry services in the GTA, structured around service-specific and location-based targeting. Meta campaigns extended reach to homeowners in the surrounding area, building awareness and driving estimate requests. Campaigns were continuously optimized through search term refinement, negative keyword expansion, creative updates, and geographic targeting adjustments.

For SEO, Explore Agency implemented a comprehensive strategy combining content creation, technical optimization, and an aggressive link-building program. New articles targeting high-intent masonry keywords were published on an ongoing basis, while a structured backlink acquisition campaign built the site’s domain authority from scratch. Local SEO efforts focused on optimizing the Google Business Profile to improve visibility in local search results and map listings.

Screens from the Automatic Masonry website: the estimate-request landing page and the section setting out why the company is the right choice

Results

Within the first three months of the SEO campaign, Automatic Masonry’s domain authority grew significantly from a standing start, supported by hundreds of referring domains and backlinks secured — building the site’s entire authority profile from scratch. Average search position improved by nearly 10 places, moving well into the top 25 results, and the site achieved position 1 rankings in Canadian search results for key masonry terms. Search impressions grew consistently month over month, and organic click volume increased by over 40% as rankings strengthened. The site also secured its first citations across ChatGPT, Google AI Mode, and Google AI Overviews — an early milestone in AI search visibility.

On the paid media side, Google Ads generated consistent conversion volume with a strong click-through rate of 6.79% on the core search campaign, while cost per conversion improved steadily through ongoing optimization. Meta campaigns delivered a growing volume of qualified leads, with cost per lead decreasing steadily as campaign iterations refined targeting and creative performance.

Google Business Profile interactions more than doubled during the period, with website clicks growing over 54% and direct calls appearing for the first time — confirming increasing local visibility driven by the combined SEO and local optimization work.

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FAQ

Common Questions, Clear Answers

How can digital marketing help a masonry company generate more leads?
A strong digital marketing strategy puts a masonry company in front of homeowners and property managers actively searching for services like brick repair, chimney rebuilds, or restoration work. Paid campaigns capture immediate demand, while SEO builds long-term visibility that compounds over time.
Why is SEO important for masonry contractors?
Most homeowners search online when they need masonry work done. A masonry company that ranks on page one for relevant local searches will consistently attract qualified leads without relying solely on paid advertising or referrals. SEO creates a durable source of traffic that grows over time.
How does link building improve a masonry company’s search rankings?
Link building increases a website’s domain authority, which is one of the strongest ranking factors in Google’s algorithm. A higher domain authority means the site is more likely to rank for competitive local keywords, driving more organic traffic and leads.
How can Google Ads help masonry companies attract new clients?
Google Ads places the company in front of property owners actively searching for masonry services like brick repair, chimney restoration, or repointing. When paired with service-specific landing pages, paid search connects high-intent searchers with the right offer at the right time.
What results did Explore Agency achieve for Automatic Masonry?
Within three months, Automatic Masonry’s domain authority grew significantly from a standing start, the site secured position 1 rankings for key masonry terms, and search impressions grew steadily month over month. Paid campaigns delivered consistent conversions across Google and Meta, and Google Business Profile interactions more than doubled — building a complete digital presence from the ground up.