Stronger Lead Flow Across Three Locations in 30 Days

Website
Paid media

Summary

Blackstone Home Services is an award-winning design-build company with over 25 years of experience, serving homeowners across Maryland and South Florida. The company offers a full range of home improvement services, including kitchen, bathroom, and basement remodels, home additions, flooring, plumbing, and electrical work.

Explore Agency partnered with Blackstone to build a stronger digital presence and launch a paid media strategy designed to generate a higher volume of qualified leads across their key service areas.

The partnership began with dedicated landing pages built for paid advertising, followed by a full website redesign, and a structured paid media strategy across Google and Meta — all aimed at turning traffic into booked consultations.

The Blackstone Kitchen & Bath Design Center storefront sign

Testimonial

Blackstone Home Services

“Explore Agency has been great to work with. Communication is quick, the team is proactive, and we’ve seen better quality leads come in. It feels like they actually care and stay involved throughout the process.”

Joe Zouine

Head of Operations, Blackstone Home Services

Challenge

Home remodeling is one of the most competitive segments in home services. Blackstone had built a strong reputation through years of quality craftsmanship, showroom experiences, and industry awards — but their digital presence wasn’t generating leads at the level the business needed to grow.

The company offers a wide range of services across multiple locations, which made it difficult to run targeted advertising without the right landing page structure in place. Without service-specific pages designed for conversion, ad traffic was landing on general pages that didn’t match the intent behind each search or click. Blackstone needed a digital foundation that could support paid campaigns at scale — one that matched the quality of their in-person experience and turned online visitors into booked consultations.

Solution

Explore Agency started by building dedicated landing pages for Blackstone’s core service categories, each designed to align with the intent behind paid search and social campaigns. The pages were structured around clear messaging, trust signals, and streamlined calls to action — giving every ad click a higher chance of converting into a consultation request.

From there, the team developed a full website for Blackstone that reflected the company’s brand, showcased their portfolio, and created a clear path from discovery to contact across all service lines and locations.

On the paid media side, campaigns were launched across Google and Meta, structured around service-level targeting and geographic segmentation. Campaigns were continuously refined through ongoing optimization of targeting, bidding, ad creative, and budget allocation to improve lead quality and reduce cost per acquisition.

Screens from the Blackstone Home Services website: the home page hero, the award-winning design-build section, the project portfolio carousel and the reviews wall

Results

Within the first 60 days, the combined website and paid media strategy delivered a consistent flow of booked consultations across Blackstone’s service areas.

Form submissions increased by 38%, reflecting stronger landing page performance and more effective campaign targeting. Cost per qualified lead decreased by 22%, allowing the company to generate more opportunities without increasing overall ad spend.

The combination of a conversion-focused website and a structured paid media strategy gave Blackstone a scalable system for generating qualified leads across their service areas.

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FAQ

Common Questions, Clear Answers

How can digital marketing help a home remodeling company generate more leads?
A strong digital marketing strategy combines paid advertising with a conversion-focused website to reach homeowners actively searching for remodeling services. Targeted campaigns capture high-intent traffic, while a well-structured website guides visitors toward booking a consultation.
Why is a conversion-focused website important for remodeling companies?
Homeowners evaluating a remodel want to see relevant work, clear service descriptions, and an easy way to get in touch. A website built around conversion ensures that visitors can quickly find what they need and take the next step, rather than leaving to compare competitors.
How can Google Ads help home remodeling businesses generate qualified leads?
Google Ads captures demand from homeowners actively searching for services like kitchen remodels, bathroom renovations, or basement finishing. When paired with service-specific landing pages, paid search campaigns connect high-intent searchers with the right offer at the right time.
How do paid media campaigns on Meta support a remodeling company’s growth?
Meta campaigns help remodeling companies reach homeowners who may not be actively searching but are considering a project. Visual ad formats showcase completed work, build brand awareness, and drive consultation bookings from a broader audience.
What results did Explore Agency achieve for Blackstone Home Services?
Within 60 days, Blackstone Home Services saw a 38% increase in form submissions and a 22% decrease in cost per qualified lead through the combined website and paid media strategy.