Consistent Conversions in the First 30 Days From a Standing Start
- Paid media
Summary
Drain Ridge is a licensed and insured drain services company serving homeowners across London, Niagara, and surrounding areas in Ontario. The company offers drain repair, drain snaking, and camera inspection services, with a focus on fast response times and upfront pricing.
Explore Agency partnered with Drain Ridge to launch the company’s first-ever digital advertising presence — from market research and keyword strategy through to dedicated landing pages and paid search campaigns on Google.
Testimonial
Drain Ridge
“We had no website and no advertising before working with Explore Agency. They did the market research, built our landing pages, and launched our campaigns. Within the first month, we were already getting calls and bookings. They made the whole process easy from start to finish.”
Vasyl Andrusyshyn
Operations Manager, Drain Ridge
Challenge
Drain Ridge had no prior digital presence — no website and no history of running paid advertising campaigns. The company relied entirely on offline channels to generate work, which limited its ability to reach homeowners actively searching for drain services online.
In the drain and plumbing space, customers often search with high urgency — a backed-up drain or sewer issue needs immediate attention. Without a way to appear in those search results, Drain Ridge was missing a significant volume of high-intent, ready-to-book leads across its service areas.
The company needed to go from zero to a functioning digital lead generation system — starting with the research to understand the local market, followed by the landing pages and campaign structure needed to start capturing demand.
Solution
Explore Agency began with a market analysis and keyword research phase to identify the highest-value search terms and competitive gaps across Drain Ridge’s service areas in London and Niagara.
Based on this research, the team built three dedicated landing pages — one for each of Drain Ridge’s core services: drain repair, drain snaking, and camera inspection. Each page was structured around clear service messaging, trust signals, customer reviews, and a streamlined contact flow designed to convert high-intent visitors into estimate requests.
Paid search campaigns were then launched on Google, combining Search and Performance Max campaign types. Campaigns were structured around service-level and location-based targeting to reach homeowners actively looking for drain services in the region.
Results
In the first 30 days of advertising, Drain Ridge generated a strong volume of conversions from Google Ads — a strong result for a brand-new account with no prior campaign history or optimization data to build on.
The campaigns delivered thousands of impressions across the London and Niagara service areas, establishing immediate visibility in a competitive local market. With a structured campaign setup and service-specific landing pages in place from day one, the account had a solid foundation for ongoing optimization and scaling.
FAQ
Common Questions, Clear Answers
How can digital marketing help a drain services company generate more leads?
A strong digital marketing strategy places a drain services company in front of homeowners at the exact moment they’re dealing with a problem — searching for drain repair, snaking, or inspection services. Paid search captures that high-intent demand and turns it into booked jobs.
Why are dedicated landing pages important for drain service advertising?
Homeowners searching for a specific service want to land on a page that speaks directly to their problem. Service-specific landing pages match the intent behind each search, which increases conversion rates compared to sending all traffic to a single generic page.
How can Google Ads help a drain company attract new customers?
Google Ads puts the company at the top of search results when homeowners are actively looking for drain services in their area. When paired with targeted landing pages and a clear call to action, paid search connects urgent demand with immediate service availability.
Can a new business with no advertising history generate leads quickly through Google Ads?
Yes. With the right keyword research, campaign structure, and landing pages in place, a new Google Ads account can start generating qualified leads within the first weeks of launching — even without prior performance data to optimize from.
What results did Explore Agency achieve for Drain Ridge?
In the first 30 days, Drain Ridge generated a strong volume of conversions from Google Ads with broad impression coverage across its service areas, building a fully functioning lead generation system from scratch for a company with no prior digital presence.
Still have questions?
We are here to help you build a marketing system that actually drives revenue.
Case Studies
