33% Increase in Conversions in the First 4 Months Together

Website
Paid media
SEO

Summary

GreenValley Flooring is an established flooring company offering a wide range of flooring products and installation solutions for residential and commercial projects.

GreenValley Flooring partnered with Explore Agency to strengthen its digital presence through a new website and a more focused paid media strategy.

Rather than treating the website and advertising as separate initiatives, Explore Agency aligned both around the customer journey — from discovering GreenValley Flooring online to exploring flooring options, reviewing completed work, and ultimately getting in touch.

Testimonial

GreenValley

“Explore Agency helped us strengthen both our website and digital advertising. The new website does a much better job of showcasing our products and work, while the campaigns have helped us generate stronger results. They’ve taken the time to understand our business and continue to find ways to improve our digital presence.”

Joseph Bernaudo

Founder

Challenge

GreenValley Flooring offers a broad range of flooring products and services, which can make it difficult to present everything clearly while still guiding visitors toward the right next step.

The website needed to better organize the company’s products, services, and project work, while paid media needed to attract higher-intent traffic and connect that traffic to relevant pages.

The challenge was to create a more cohesive digital experience that made it easier for prospective customers to understand GreenValley Flooring’s offering, build confidence in the company, and convert into qualified inquiries.

Solution

Explore Agency developed a connected website and paid media strategy around GreenValley Flooring’s products, services, and customer journey.

The website was redesigned to create a clearer and more polished experience across key flooring categories.

Dedicated product pages, stronger content hierarchy, project imagery, trust-building elements, and clearer calls to action made it easier for visitors to explore their options and move toward an inquiry.

On the paid media side, campaigns were structured around high-intent flooring searches and continuously refined through targeting, messaging, budget allocation, and campaign optimization.

By aligning the advertising strategy with the website experience, Explore Agency created a more consistent path from initial search to product research and customer inquiry.

Screens from the GreenValley Flooring website, including product pages and completed projects

Results

Within the first four months of working together, GreenValley Flooring achieved a 33% increase in conversions.

The improvement reflected the combined impact of a stronger website experience and a more focused paid media strategy.

Beyond the initial conversion growth, GreenValley Flooring now has a stronger digital foundation for continued growth, with a website designed to better showcase its products and completed projects and a paid media strategy that can continue to evolve alongside the business.

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FAQ

Common Questions, Clear Answers

How can digital marketing help a flooring company generate more leads?
A strong flooring marketing strategy connects paid media with a conversion-focused website. Advertising helps reach customers actively searching for flooring products and installation services, while the website helps turn that interest into qualified inquiries.
Why is a conversion-focused website important for flooring companies?
A conversion-focused website makes it easier for prospective customers to understand available products and services, review completed work, build trust in the company, and take the next step.
How can Google Ads help flooring companies generate qualified leads?
Google Ads can help flooring companies reach people actively searching for services such as hardwood flooring, engineered wood, carpet, refinishing, and flooring installation. Campaigns can then be optimized around the searches and services generating the strongest opportunities.
Why should flooring companies align their website and paid media strategy?
Paid media can generate demand and website traffic, but the website plays a major role in whether that traffic converts. Aligning campaign messaging with relevant website content creates a more consistent experience from search to inquiry.
What results did Explore Agency achieve for GreenValley Flooring?
Within the first four months of working together, GreenValley Flooring achieved a 33% increase in conversions through a combined website and paid media strategy.