Targeted Paid Media Campaigns for a Non-Invasive Pain Relief Clinic

Summary

Pulse Pain Relief is a pain management clinic in Vaughan, Ontario, specializing in Pulsed Electromagnetic Field (PEMF) therapy. The clinic offers a non-invasive, drug-free approach to treating chronic pain, fibromyalgia, rheumatoid arthritis, migraines, sleep disorders, and post-surgical recovery, using FDA-approved technology.

Explore Agency designed a complete website for Pulse Pain Relief and managed paid advertising campaigns across Google and Meta targeting patients actively searching for alternative pain management solutions across the Greater Toronto Area.

Testimonial

Challenge

Pain management is a space where patients are often frustrated with traditional options and actively searching for alternatives. However, PEMF therapy is still relatively unknown to most consumers, which means the advertising strategy needed to educate and attract at the same time. Campaigns had to reach patients searching for general pain relief while also targeting those researching specific conditions like fibromyalgia, arthritis, and electromagnetic field therapy.

The clinic also needed a professional website that could clearly explain the technology, build credibility through case studies and testimonials, and provide a straightforward path to booking an appointment.

Solution

Explore Agency designed a multi-page website for Pulse Pain Relief covering the clinic’s services, technology, treatment conditions, case studies, blog content, and an appointment booking flow. The site was designed to educate visitors on how PEMF therapy works, showcase the clinic’s credentials (including FDA approval and Association of PEMF Professionals membership), and build trust through patient testimonials and before/after case studies.

On the paid media side, Google Ads campaigns were structured around four distinct campaign types: a core “Pulse Pain Relief” search campaign targeting general pain relief keywords, a PMax campaign for broader reach, a dedicated “Pulsed Electromagnetic Field Therapy” campaign for patients researching PEMF specifically, and a “Fibromyalgia + RA” campaign targeting patients with those specific conditions. Each campaign was optimized independently, allowing for tailored messaging, bidding, and budget allocation based on condition-specific search behavior.

A supporting Meta campaign ran alongside the Google Ads strategy to build brand awareness and reach prospective patients who were not yet actively searching for PEMF therapy but fit the profile of someone who could benefit from the treatment.

Results

Over a four-month period, the Google Ads campaigns generated a consistent flow of conversions and phone calls, providing the clinic with a consistent flow of patient inquiries across multiple pain conditions.

The core search campaign consistently delivered the highest volume of conversions, while the condition-specific campaigns (Fibromyalgia + RA, Pulsed Electromagnetic Field Therapy) attracted patients actively researching targeted treatment options. The migraine pain relief keyword alone achieved a CTR of over 23%, reflecting strong relevance and intent match.

Cost per conversion on the core campaign remained well below industry benchmarks for healthcare advertising, demonstrating efficient patient acquisition in a competitive healthcare advertising space. Phone call volume grew steadily across the campaign period, indicating increasing direct engagement from prospective patients. The Meta campaign provided additional visibility in the local market, supporting the Google campaigns by introducing PEMF therapy to a broader audience of potential patients.