Seven Years of Turning Search Into Real Revenue

Summary

Drain Express is an established plumbing and drain service company that has partnered with Explore Agency for more than seven years.

Explore Agency supports Drain Express across website, paid media, and SEO, with a strategy focused on capturing high-intent demand, generating qualified inquiries, and strengthening the company’s long-term search presence.

Rather than treating each marketing channel independently, the strategy connects paid search, organic content, website performance, and ongoing optimization into a broader lead-generation system.

Testimonial

Drain Express

“Explore Agency has been a long-term marketing partner for Drain Express, supporting us across our website, paid advertising, and SEO. Over the years, they’ve helped us build a stronger online presence, improve how we generate leads, and keep our marketing moving in the right direction. They understand our business and the home service industry, which makes the partnership easy and effective.”

Walter Mantchour

CEO & Founder

Challenge

Plumbing is one of the most competitive local service categories, particularly in the GTA. Drain Express needed to stand out when homeowners were actively searching for help while competing against numerous plumbing and drain companies targeting many of the same services and locations.

The challenge wasn’t simply generating more visibility. Drain Express needed a digital presence that could capture high-intent searches, clearly communicate its range of services, and turn that demand into qualified inquiries.

Solution

Explore Agency developed an integrated digital strategy around how homeowners actually search for plumbing and drain services.

On the paid media side, campaigns were structured around individual service categories and continuously refined through targeting, bidding, messaging, and budget allocation. By June 2026, account CTR had increased 27.53% month over month while average CPC decreased 2.38%. Drain, Backflow Valve and Catch Basin campaigns all recorded substantial improvements in engagement.

On the SEO side, Explore Agency built content around specific homeowner problems and high-intent service topics. Practical content addressing water backups, sewer smells, toilet leaks, sump pumps and waterproofing increasingly attracted search traffic, validating the strategy of targeting specific homeowner pain points.

The strategy also extended beyond traditional Google results. Drain Express developed visibility across AI-powered search environments while its backlink profile and referring-domain base continued to grow.

Results

The partnership has developed into a 7+ year relationship, with Explore Agency continuing to support Drain Express across its website, paid media, and organic search presence.

Rather than relying on a single source of leads, Drain Express has a digital foundation designed to capture demand across both paid and organic search, while directing prospective customers through a conversion-focused website.