Senior UX / UI Designer

Explore Agency is a growth-focused marketing agency helping businesses in home services, legal, and healthcare strengthen their brands, generate more demand, and grow revenue. Our team brings together strategy, design, development, paid media, SEO, and AI to create digital experiences and marketing systems built around measurable business outcomes.

We're looking for a Senior UX / UI Designer to lead the experience and interface design of client websites, landing pages, and digital products. You'll take projects from early discovery and information architecture through wireframes, design systems, and polished high-fidelity interfaces. This role is for someone who can think beyond aesthetics. You should understand how users navigate, what builds trust, what creates friction, and how thoughtful design can improve both user experience and conversion.

What You'll Do

• Lead UX and UI design for websites, landing pages, and digital experiences
• Translate business goals, user needs, and strategy into clear digital experiences
• Create sitemaps, user flows, wireframes, and high-fidelity designs in Figma
• Establish information hierarchy and page structure before moving into visual design
• Design responsive experiences across desktop, tablet, and mobile
• Apply UX and CRO principles to improve usability, engagement, and conversion
• Build and maintain scalable components, libraries, and design systems
• Create intuitive navigation, forms, calls to action, and conversion paths
• Identify usability issues and recommend practical improvements
• Review existing websites and develop UX recommendations based on user behaviour and business goals
• Collaborate closely with strategists, copywriters, developers, SEO specialists, and paid media teams
• Prepare detailed, organized Figma files for development handoff
• Review implemented websites to ensure they accurately reflect the approved designs
• Present concepts and explain UX and design decisions clearly to internal teams and clients
• Use AI tools to accelerate research, exploration, analysis, and design workflows
• Contribute to the continued improvement of Explore Agency's own website and digital experiences

What We're Looking For

• 4+ years of experience in UX/UI, product, web, or digital design
• A strong portfolio demonstrating high-quality UX and UI work in Figma
• Advanced proficiency in Figma, including Auto Layout, components, variants, responsive design, and design systems
• Strong working knowledge of Claude and ChatGPT and the ability to incorporate AI into everyday UX and design workflows
• Strong understanding of user experience, information architecture, usability, and interaction design
• Good understanding of CRO and how design influences user behaviour and conversion
• Exceptional understanding of typography, spacing, hierarchy, layout, and visual consistency
• Ability to take a project from an initial brief through wireframes and final interface design
• Experience designing responsive websites across multiple breakpoints
• Strong attention to detail across both design and final implementation
• Ability to manage multiple client projects and priorities
• Confidence explaining and supporting design decisions
• Ability to work independently while collaborating closely with a multidisciplinary team
• Strong problem-solving skills and the ability to simplify complex information

Nice to Have

• Previous digital or marketing agency experience
• Experience designing conversion-focused websites and landing pages
• Experience with lead-generation businesses
• Familiarity with tools such as Google Analytics, Microsoft Clarity, or Hotjar
• Understanding of accessibility and WCAG best practices
• Familiarity with WordPress and how Figma designs are implemented in development
• Experience conducting UX audits or usability reviews
• Experience creating interactive prototypes
• Basic understanding of SEO and how site structure affects search performance
• Experience working with home services, legal, healthcare, or other high-intent service businesses

Why Explore Agency

At Explore Agency, UX/UI design is closely connected to business performance. A website needs to do more than look polished. It needs to make information easy to understand, establish credibility, guide users toward the right action, and ultimately help our clients grow. You'll work with businesses across home services, legal, and healthcare, where trust, clarity, usability, and conversion are critical to the customer journey. You won't simply be handed a wireframe and asked to make it look good. You'll help determine the structure, experience, hierarchy, and interaction of the websites you design. You'll collaborate directly with strategy, content, marketing, and development to shape the final product. You'll have ownership over meaningful client work and the opportunity to help establish stronger UX/UI standards across Explore Agency as we continue to grow.