Why Your Business Should Utilize Professional Digital Marketing

July 26, 2021

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Explore Agency

Would your business benefit from the services of a digital marketing agency?

Perhaps you’ve started a venture that has yet to make its online footprint felt. Or your company is up and running, but it needs a boost to grow. Or it’s already gained some traction, but you’re impatient to see an uptick in consumer engagement.

If you’ve said Yes to any of these scenarios, then yes, hiring professional digital marketers isn’t only beneficial, it’s necessary.

In the 21st century, customers and markets have migrated onto online platforms in numbers hitherto unimaginable. The internet is the biggest show in town. And the bigger the platform, the further your campaign’s reach.

Facebook has exploded as an advertising channel, and its market is built from its own primary content: friends and family of your customers. Nearly three billion people use Facebook, and that number appears to be growing.

Furthermore, 76% of its users report looking for interesting content there, where content consumption has increased by 57% since 2014. If your content is interesting, they will look. 66% of users report visiting a local business Facebook Page at least once a week.

As fool-proof as it sounds, marketing methods on this platform evolve every year, necessitating professional digital marketers to keep on top of trends.

Facebook owns Instagram, which is a behemoth in its own right, with over a billion users. Most active Instagrammers are between the ages of 18 and 29, making this market an influencer’s paradise, where today’s users are most likely to still be active a decade from now.

As a visual medium, approaching Instagram’s market requires separate methods from those used on Facebook. Someone running a business who tries to handle its marketing may have a little success on one platform but even less on the other. These platforms need to be understood as their own entities.

And finally, there’s Google, with its gigantic reach of four billion. 246 million of those users are in the United States. Overall, Google hosts about 5.5 billion searches per day. It’s hard to imagine any business not wanting to be reachable on this platform.

But even with the means, motive and opportunity to get the digital marketing ball rolling, you need be savvy, and have up-to-date knowledge of the trends that will make your message effective. Businesses naively trying to make an impression online themselves are going to be clobbered by the ones who entrust their digital marketing to the professionals.

For example, Facebook Stories are not subject to the site’s algorithm, making it prime marketing real estate in June 2021. That could change at any moment.

Instagram has primarily an urban market and its biggest client country is the United States. Google Ads is arguably the most effective method of paid online advertising, depending on the market.

These facts are always changing, and keeping up with trends can be costly and time consuming. If your expertise isn’t equal to the challenge, you’ll waste money and perhaps even damage your brand image. Professional digital marketing is your business solution.

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