How Social Media Management Maximizes Your Presence Online
September 23, 2021
Are you making the most of online opportunities to grow your business? It’s easy to underestimate what’s at stake. If you’ve allocated social media management responsibilities to an employee with other duties, you’re probably not enjoying the full effects of professional social media management.
Benefits of Outsourced Social Media Management
Boost SEO and Maximize Content
Social media is perhaps the most effective way to distribute content. 75% of online users follow brands they’re interested in, following updates regarding products or services. Promotional tools like Facebook Ads or Instagram Ads help companies reach larger audiences, achieving SEO and media goals efficiently.
Specify Your Targeting
Using paid social media marketing gives you more control of who sees your media. Choose your own targeting parameters, including hobbies, interests, or other vectors. Target an audience you want.
Select Any Budget
It’s a cost-effective way to promote your brand. Use a pay-per-click or pay-per-view, and pay only when a customer makes an action.
These are strictly commercial moves, but a social media manager also handles your business's online social interactions. They must administer multiple social accounts, plan, schedule, and publish posts, as well as respond to your audience. Managers must also focus on collaborations with coworkers for content. As well, they perform data analysis of previous posts, and track online mentions of your brand alongside your competitor’s.
Assigning these duties to an employee with other responsibilities is putting a lot of trust in someone who was probably hired for other tasks. But to get the most out of social media, there’s still a lot more going on.
If you're going to make the most of social media, you have to generate leads so engagement equals revenue. Your social media manager generates leads by:
- Promoting your brand, products, and services.
- Funnel traffic to your website and prompt customers to sign up for your newsletter, or to download something.
- Run contests requiring email consent so you can engage customers through email on an ongoing basis.
- Encourage comments and respond to them.
And as well, an effective social media manager researches your audience, which is key to effective social media marketing. There’s crucial information to be captured:
- Who your customers are
- How and when they use social media
- Which platforms they use most
- What influencers they follow on social media
- How your competitors are engaging them
- Topics or causes they care about that you can relate to your business
- How they interact with your current social media efforts
All these factors must be taken into account for a social media manager to maintain and strengthen relationships with your customers. With properly run social media, your customer's journey does not end after buying something.
Use social media to influence them to buy your products and services, and to share positive brand experiences with others. Social media analytics increase customer lifetime value, referral traffic, and, as mentioned already, build relationships. Rather than hoist these responsibilities upon an employee who understands perhaps half these duties, you’d be better served if you outsource them to a social media company.
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